Let’s face it: the internet rules all. At any given point of any given day, your typical person uses the internet. That person is your customer. They’re searching for something that they want. That thing that they want… well it could be something that your business offers. So what do we do in a situation where you have this great service, but people cannot find out about it on the internet? You get overlooked or forgotten! Your business needs to show up at the top of somebody’s web search when looking for your service. That’s where Coastal Digital Solutions can help you! Contact us today and we can get started on a custom website for your small business or brand.
According to Forbes, here are 3 Reasons Websites Are Vital for Small Businesses:
First Impressions Count
Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via Facebook as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.
Window Shopping Isn’t What It Use to Be
Strolling down your local Main Street isn’t the only way people check out stores and other small businesses nowadays. With routine visits to Yahoo, Bing, Google, Yelp and other online sites, customers are constantly seeking where they plan to make their next purchases. Make sure your business is well represented on these sites by first and foremost, having a website – but by also being represented among each of the online search engines, review sites and other online spots your business may be considered for customer review. Beyond having your URL address available, also be sure your street address, phone number and email is easily visible. Social media links can’t hurt, either, but only include these if you are actually active on social media.
No Website Means Losing Business
By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With so many template based websites available nowadays, such as Shopify.com, for you to customize for your unique business, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have currently live and available for the world to see online, take it down. A bad website is far worse than no website – but let’s be clear… both are bad for business.
Don’t be forgotten! Make sure that you are able to be found by somebody who is looking for your product or services! Contact us today at firstname.lastname@example.org and we can start your project!