2022 came faster than anybody could have imagined… in that time the world saw a lot of interesting events take place. We saw Facebook change the company name to Meta, including the rules fo advertising change as a result of Apple and Facebook (now Meta) making changes to their privacy policies and other advertising algorithms that many of us grew accustomed to. This includes running ads on Google, YouTube, Facebook, and Instagram.
Most likely, your website was not ready for these changes either. You may have noticed your website ranks differently on Google, or your ads that you would have previously served to your audience(s) on Facebook or other networks are not performing the same as they were in the past. That’s ok, that’s normal. As the game changes, we have to change the way we play the game.
If you’re like most business owners, you don’t have the time to worry about keeping up with robot-rules (or algorithms) put out by these huge ever-changing companies such as Facebook (Meta) or Google (Alphabet). Not only did ad practices take a turn in a slightly different direction, but so did SEO. The importance of maintaining your content and SEO practices is, and always will be important. From on-page SEO practices to Local SEO practices, it is important to ensure your business information if up to date, accurate, and of course relevant.
That’s where Coastal Digital Solutions comes into the picture. We’re here to help business owners like yourself maintain your online presence out outrank your competitors.
Contact us today and we can discuss the best plan for your website, social media marketing, or other advertising campaigns for 2022. Before you know it… it’ll be 2023, so let’s get to work!