I used to think it was the end of the world when someone would unsubscribe from my email list. But they’re actually doing you a favor.
They don’t give a shit about what you have to say, that is the bottom line. Watch the above video to understand why somebody unsubscribing from your list is actually a good thing… you want to convert on sales with engaged customers who give a shit. Not the dead weight leads that will never buy from you.
You want to focus on the leads that you know have a real potential to convert to a sale… not the dead weight leads that have no value to you, even if it is your mom!
If you need help with your email marketing, contact Coastal Digital Solutions today!